Venture into the Lost World…One Minute at a Time
How to Grow, Sustain, and Stand Out in the World of Science Outreach
This edition offers a behind-the-scenes look at the journey and the lessons I wish I had when starting out.
Growing a science communication platform from a humble blog into a globally viewed website with more than 90,000 visitors is no small feat. It requires relentless writing, editing, formatting, and revising, along with the invisible work that shapes the reader experience: buttons, layouts, internal links, image placement, and overall design.
As my expertise in palaeontology has deepened, so has my understanding of how to communicate it. I spend a lot of time thinking about what readers want to learn. Not only about my background, but about deep time itself. The goal is to help people uncover the geological stories written in bone, from long extinct dinosaurs and pterosaurs to marine reptiles.
My platform has become a space where the public can explore palaeontology in an accessible and engaging way. Now I want to share three core principles that helped me build it and that can guide you in creating your own. Whether your passion lies in Earth Science, palaeontology, or any other field, these insights will help you engage the public in a meaningful and sustainable way.
Grounded in clarity, consistency, and creativity, these principles have shaped my platform’s growth and can save you years of trial and error. These are the lessons that turned my site from a small blog into a global palaeontology hub.
Uncover them at the link.
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James Ronan Palaeontologist 